Revenue Planning Analyst Job Description The successful candidate will be part of Cargo Division, Cargo Commercial Planning Department. He/She will optimise the route profitability for the entire SIA Cargo global network (based on sales regions), by allocating network capacity to stations with the aim of optimising the Company's network revenue. Key Responsibilities: · Formulate strategy to maximise network revenue through dynamic space management o Review seasonal capacity o Map out network objectives and determine guidelines for flight allocations, hurdle rate settings and overbooking. o Conduct regular research and analysis of market data (e.g. WACD/CASS/Airport data) to map out demand flows o To utilize innovative systems solutions to assist in the objective of maximizing network profit and yield management o Stay abreast of market demand situation o Work closely with Cargo Space Management (CSM) team on the management of space capacity with sales steering initiatives to optimize network profitability · Route Review and Analysis o Close monitoring and analysis of flight route performance o Work with the CSM for flight space/yield adjustment · Review of Space/Rate Utilisation o Review post-flight stats to ensure optimal space utilization o Ensure stations’ materialization of space and rate allocation. o Monitor yield trends and utilization of buffer space closely. When flights show declining demand and stations are unable to command the required yields for premium space, team must be flexible enough to switch emphasis from yields to loads. · Directed Selling – Guide sales offices to grow station sales o Analysis of historical data, marketing intelligence (e.g. WACD, CASS), industry data (e.g. PMI), trending, etc. o Identify business opportunities and provide recommendation to Cargo Sales offices o Develop directed selling targets to steer regional office and stations towards HO’s network objectives o Work closely with Sales Office on their monthly action plans o Provide directed selling guidelines to CSM team and sales stations to improve network revenue o Monitor stations’ performance on Directed Selling KPIs o Conduct regular review on the effectiveness of directed selling initiatives and make necessary adjustments to ensure optimal contribution to network · Review IT requirements to ensure effective monitoring of quality control processes i.e. space utilisation · Review and decide on appropriate tools/applications which can assist CCP for data analytics · Perform Business Analyst role for allocation/hurde rate system (ABS) · Departmental Administration Requirements · A good degree in any discipline. · Knowledge of the Airfreight Industry will be an advantage. · Experience in the Sales & Marketing division of an airfreight company to facilitate understanding of rate structures and product differentiation. · Experience in the Operations division of an airfreight company to facilitate understanding of load planning and aircraft configuration. · Good analytical skills. · Ability to learn things very quickly. · Ability to make quick and sound decisions. · Ability to work under pressure. · Good people management skills.
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