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9 months ago
Cathay Pacific
Location: China
Job type: Permanent
Sector: HR & Recruitment
Category: Supervisors Jobs

1. All China based positions are subject to local terms and conditions.

2. Applicants must have the right to live and work in Mainland China. We are unable to assist applicants with visa or work permit applications.

3. Once employment is confirmed, the employment contract and personnel file will be arranged through local FESCO.

Department: Marketing & Sales

Reports to: Manager - Guangxi

Location/Country: Nanning / China


Develop sales strategies to meet and exceed the agreed revenue and sales targets. Acquire new business and establish Cathay Pacific / Cathay Dragon in new markets while maintaining and expanding the various existing market segments in areas of responsibility.

Key responsibilities and tasks:

Develop Marketing and Sales Leads and Build Relationships

* Initiate and follow up on sales actions, obtain sales leads and actively seek business from all travel market channels

* Identify, qualify and procure new business through identification of needs, data collection and market share analysis from agents, corporate clients and direct channels

* Develop direct sales channels and expand frequent flyers(MPO & Asia Miles) and Wechat fans base

* Make regular sales visits to agents and corporate clients to conduct presentations, seminars, provide updates on products and services in order to enhance sales opportunities and facilitate sales

* Be the airline’s main representative in the local agency market networking and maintaining good relationships with agents, corporations and trade partners, ensuring strong brand positioning

* Prepare and negotiate proposals to improve yield ensuring all offers are up to date and renegotiated in a timely fashion

* Initiate marketing activities to drive sales and promote company strong brand positioning

Drive Revenue and Yield

* Meet agreed personal and team revenue, on-line sales target and corporate sales targets

* Focus on key OD revenue increment and market segment development

* Deliver consultative and insightful selling services

* Negotiate with agents and corporates on pricing and incentive schemes as required

* Increase frequency of usage from existing corporate accounts and Marco Polo members

Data Analysis

* Collect market information and undertake analysis on travel data and assist to negotiate with agents and corporates in order to increase agency sales revenue

* Monitor sales performance by conducting regular and timely reviews with agents and corporates in order to maximise available and potential sales opportunities

Other Sales Activities

* Promote CXagents.com, self-servicing as well as group fulfillment channels

* Promote the use of new tools and technology to enhance communication, convenience, efficiency and service experience in support of corporate travel business

* Utilise Salesforce.com to manage new and existing customers, sales and team activities

* Any other reasonable task as requested

Staff Development and Performance Management

* Lead, support and encourage own team to achieve success

* Build a strong and motivated team, ensure the right organizational structure and the right people are in place to foster positive team spirit and facilitate teamwork

* Supervise and mentor direct reports, encouraging positive team spirit and effective collaboration

* Develop employees with high potential and identify learning opportunities to ensure appropriate training and development

* Maintain active and ongoing dialogue in relation to employee goals and performance

* Actively engage with employees to enhance communication and their understanding of department goals

* Demonstrate leadership and lead by example in accordance with Cathay Pacific’s core values

* Enhance the employee experience in line with the role level and Cathay Pacific’s internal brand promise of Life Well Travelled

Qualifications / Experience:

* Bachelor’s degree in a relevant Sales and Marketing or Business field

* A minimum of three years recent experience in Sales

* A minimum of one year experience in a supervisory / management capacity

* Demonstrable experience in achieving sales targets

* Strong acumen in sales and marketing

* Experience in leading a high performance team

* Knowledge of, or experience in, the airline industry is a distinct advantage

* Strong communication and interpersonal skills

* Good level of PC literacy in Word, Excel and PowerPoint

* Knowledge of MIDT and Sales Force Automation Tool preferred

* PRC national register or holding PRC ID card


* Commercial Acumen

* Accountability

* Continuous Improvement and Innovation

* Interpersonal Effectiveness

* Leading and Engaging Teams

* Developing and Recognising Others

Dragonair is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

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