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3 months ago
Brussels Airlines
Location: Brussel
Job type: Permanent
Sector: Operations
Category: Analyst Jobs
Market analyst with focus digital & ancillaries


The Market Analyst initiates and steers sales activities in the assigned regions and/ or channels based on the analysis and evaluation of market and/or channel specific data. He/she identifies opportunities and threats in sales, marketing and pricing areas and supports in driving related business processes.


Key result area 1: Analysis & Reporting (40%):

* Monitoring, analysing, developing and adapting of reports, tools and workflows

* Monitor digital & ancillary sales channels performance/business development and initiate/coordinate commercial recommendations/adjustments in coordination with Sales, marketing and pricing Analysts

* Contributing to the creation of sales promoting activities and monthly / weekly action plans through analysis of market and/or channel specific data

* Continuously monitoring, developing and adapting reporting set

* Continuously evaluating market development (Competitor and partner monitoring)

* Generating data for sales channel management and online push

* Market / channel specific and ad-hoc reporting/analysis

* Distributing market and competitor information within the organisation

Key result area 2: Commercial Strategy setting and execution (40%):

* Contributing to the yearly planning and budgeting process (revenue, incentives, sales channels).

* Ensuring a seamless flow of information and cooperation with all departments (interface between sales, marketing & pricing)

* Identification of sales trends and development of appropriate sales strategies in coordination with Sales / pricing Analysts

* Regular (yearly + intermediate) assessment of digital & ancillary product portfolio, including customer segmentation, in coordination with sales & marketing dpts

* Monthly revenue forecasting

* Monthly incentive forecasting (across all sales channels) in cooperation with account management and sales support

Key result area 3:Miscellaneous (20%)

* Keeping up-to-date with all technical developments regarding reporting tools

* Working closely with and providing back-up for the Sales, marketing & pricing Analysts

* Participating at sales/commercial meetings

* Participate in and/or manage projects in liaison with the goal of the job

* Interface digital channel and marketing with local sales organizations for relevant matters


* Professional Masters (preferably in quantitative studies eg; statistics, mathematics, economics etc)

* >2 years of professional experience preferred

* Good understanding of the aviation industry and their main performance indicators

* Know-how of following sales tools preferred: MP @ WEB, SIRAX, LH MIDT tools, and other Sales tools, incl. CORONA, Amadeus, MS Excel, Access, PowerPoint, Outlook, Word etc.

* Strong analytical skills and not afraid to think out of the box

* Ability to work with numbers/figures

* Ability to work and interact with people from all hierarchy levels

* Strong communication and negotiation skills: both written and orally (English)

* Proactive attitude

* Assertiveness

* Team player

* Intercultural, customer-oriented

* Not afraid to take initiative and able to work independently

For a valid application, please upload your resume, motivation letter, certificate of good conduct and copy of your most recent relevant degree.

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