4 months ago
This is an exciting opportunity for experienced marketing and communications professionals looking to contribute to growing a successful global brand. The candidate will lead in ideation, implementation and optimisation of integrated marketing plans to be rolled out in strategic overseas markets. Objectives include promoting the Changi Airport brand, its offerings (including Jewel) and as a transfer hub of choice.
The scope of work includes working closely with agencies to develop effective programmes and campaigns (with clear KPIs) on online channels including social media. The manager will also develop campaigns to promote travel among Singapore residents.
Good degree with at least 6 years of relevant experience
A driven, resourceful and creative team player who can multi-task and build relationships at all levels to achieve successful outcomes for all stakeholders
Proven track record in end-to-end, ROI-driven, marketing campaigns across paid, owned, shared and earned platforms
Well versed in SEO, SEM, social media and email marketing
Familiarity with changing media consumption patterns and business environment
Experienced in multi channel communications, including social media, digital, and PR
Able to work with and manage creative and media agencies