Digital Service will transform the customer experience on-board our flights. We exist to connect the customer with the amenities and entertainment they love. Our objective is always to empower both the customer and cabin crew – resulting in complete satisfaction and brand loyalty. This way, we can generate more revenue and improve cost efficiencies. You’ll excel in this role if you’re tech-obsessed and passionate about entertainment/hospitality.
You’re in charge of the vision, strategy and roadmap for Digital Service. By bringing the product, engineering, branding, supply chain and retail sides of the business together, you’ll be instrumental in shaping the on-board proposition. You’ll monitor the product lifecycle, while keeping our cabin crew fully trained in the latest technology. And you’ll also explore every outlet from our website to mobile apps, experimenting with how we can reach our customers effectively. Plus, with Wi-Fi, you’ll see how we can exploit new opportunities in the most profitable manner. Essentially, you’re responsible for leading in the new in-flight digital retail buy on board proposition, ensuring it’s rolled out smoothly and in a commercially viable way.
Primarily, you must have e-commerce, web, and/or other digital experience (in the travel, retail, start-up sectors). We’d like to see proven ability to deliver innovative, commercially successful strategies, as well as experience in managing third party suppliers, negotiations and working with business data to support decision making. That’s along with proven leadership skills, excellent communication and ability to work with key stakeholders. Finally, you’ll be able to collaborate and deliver effective project management resulting in practical, compelling and cost-effective outcomes.
If this isn’t the right fit for you, for other British Airways’ opportunities within our Brand and Customer Experience department, please go to our website.