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3 months ago
American Airlines
Location: Texas
Job type: Permanent
Sector: Operations
Category: Analyst Jobs
Location: AA Headquarters 1 (DFW-HDQ1)

Additional Locations: None

Requisition ID: 27282

Overview

Join us for a career with endless possibilities.

Looking for a job where a passion for innovation, a culture of teamwork, and opportunities for growth are valued and rewarded? You’ve come to the right place.

You don’t have to be an airline aficionado to join American Airlines. It takes more than cool planes to keep us ahead of the curve, and thanks to our team of behind the scenes professionals, we do just that. As the largest airline in the world, American Airlines is in the business of serving the global travel needs of our customers. At the core of the Company is our commitment to each customer and each employee. We are dedicated to developing and delivering what our customers value and are willing to pay for. Customer-centric planning, innovative marketing, and an exceptional customer experience are supported by a cadre of talented people.

What does it take to join us? We’re glad you asked! We expect exceptional skills in your discipline and a dedication to being the best as we relentlessly pursue our goal of being not just the largest airline in the world, but also the best airline in the world.

Fortunately, we’re building on almost a century of innovation and firsts in our industry – and we plan to continue that tradition of excellence.

About The Job

This job is a member of the Customer Relationship Management (CRM) Strategy Team within the Marketing & Loyalty Division. This position will be responsible for the effective delivery and optimization of trigger-based emails and CRM automation initiatives to support efforts to modernize the CRM program.

Specifically, you’ll do the following:

* Serves as the Subject Matter Expert (SME) for all trigger-based email and automation programs and campaigns

* Monitors ongoing trigger/automation activity and makes optimization recommendations based on performance

* Develops and implements ongoing best practices to monitor and schedule CRM Team resources, including report development of historical resource allocations

* Manages and executes the process of design and delivery of email marketing projects for CRM, loyalty and other business needs as needed

* Develops customer segmentation metrics, goals and measurement for customer lifecycle marketing programs

* Collaborates with internal and external partners, including Integrated Marketing, Loyalty Marketing, Corporate Communications, Email Service Provider and IT

* Completes adhoc projects and reporting as assigned

Qualifications

Required Qualifications

* Bachelor's degree; relevant field preferred (Marketing, Business Administration, Communications)

* 2 years of CRM experience or related experience

* Experience building and deploying emails including but not limited to HTML design/coding, audience segmentation, campaign set up

* Experience with an ESP (Email Service Provider) platform

* Strong analytical mindset with a drive toward actionable insights

* Strong attention to detail and accuracy

* Strong organizational, problem-solving and project management skills

* Ability to work effectively, meet tight deadlines and shift priorities appropriately in a fast paced, dynamic work environment

* Proficient with Microsoft Office tools (Word, Excel, PowerPoint, Outlook)

* Self-motivated with a strong work ethic

Qualifications (Continued)

Required Qualifications (Continued)

* Ability to work independently or in a team environment

* Ability to appropriately interact with diverse teams (internal and external), across multiple management levels

Preferred Qualifications

* Experience in developing and implementing new customer journey emails

* Proficient in Adobe Creative Suite (especially Dreamweaver)

* Knowledge and understanding of databases and related technology query tools such as Access or SQL

Required Qualifications (Continued)

* Ability to work independently or in a team environment

* Ability to appropriately interact with diverse teams (internal and external), across multiple management levels

* Knowledge and understanding of databases and related technology query tools such as Access or SQL

Preferred Qualifications

* Experience in developing and implementing new customer journey emails

Additional Locations: None

Requisition ID: 27282

Nearest Major Market: Fort Worth

Nearest Secondary Market: Dallas

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Developer, XML, SQL, Database, Corporate Communications, Technology, Marketing

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